Let’s talk, stories. Stories are critical and they make a big difference in any speech, in any conversation. But did you know the type of story you tell can make a huge difference in the outcome of your conversation or in the response of your audience? So what am I talking about? What are the types of stories that you can tell?
I want to share with you six different types of stories you can tell that will make a difference for your audience. You don’t want to just tell any kind of story, because the story is an opportunity for you to build trust with your audience, for them to get to know you better. It’s also an opportunity for them to see themselves in anything you’re presenting. There’s a story that you tell in specific situations which can really make a difference.
#1 Introduction Story
Who are you? What makes you special? What makes you credible? What are the different types of things you have experienced? Your audience wants to like you, they want to know you. They want to trust you. So tell them about the time you tripped, tell them about where you’re from, tell them about a funny story or tell them about an embarrassing thing that once happened to you. Although you have the mic and you’re the one in the front of the room, you still don’t want to appear removed from your audience. So tell them who you are, introduce yourself to them.
#2 The sales story
A sales is a story you can use when it’s time to sell or really influence the group.This type of story is called a why I came story. Why are you in the room? What did you bring? What is your reason for standing in front of them at that very moment? Is there something you have that can solve the very problem your audience is facing right at this specific time, make sure they know this as soon as possible, the longer it takes for you to tell them why you’re there, the more suspicious they’ll become. Especially if they’re in a situation where they’re expecting to be sold.