Two Benefits From Having A Signature Story

There are two reasons why signature stories are some of the most powerful tools you can have in business. The other day I was on a podcast, and the host and I were talking about storytelling. We first started talking about communication, and then the host asked me to tell a story that illustrated the power of storytelling.

So, I shared a story about when I was eight years old and learned how to ride a bicycle for the first time and went down a Hill. I shared the intense drama of going down this hill, coming up to an intersection, and as I was telling the story, I could see the face of this podcast host begin to shift. We’re doing this on video, and I could see the smile start to come across his face. I could see his eyebrows start to go up. When I began to tell parts of the story where the drama was starting to build, and the tension was beginning to develop, and I saw all these changes taking place in him as I was telling this story.

Now that’s one of the great things about storytelling. Storytelling allows you to relate to people; it will enable you to create emotional shifts in the…